A new study released by Money Advice Liaison Group (MALG) and AI firm Wyser has outlined how generative AI could reshape the UK’s regulated debt advice landscape, if deployed with precision, humility and human oversight.
The new research funded by the Money & Pensions Service (MaPS) highlighted the deep structural complexities, widespread vulnerability and a public trust gap that means self‑serve AI cannot simply be ‘switched on’ without robust safeguards.
The Safe-Use Framework encompasses a three-level Debt Advice AI Roadmap, giving the sector a shared vocabulary for both current applications and future developments. This could also be used by regulators to develop proportionate guidance that supports…