Iconic motorcycle brand Harley Davidson is rolling through Australia to test local enthusiasm for its first-ever debt issue outside the United Sates.
The maker of America’s best-known two-wheeled transport sees the Australian debt market as the smoothest road to growing its investor base in the Asia Pacific Region.
Harley Davidson will meet with asset managers in Sydney, Melbourne and Singapore on March 27 to gauge appetite for a limited corporate bond issue.
JP Morgan executive director Craig Dreyer, who is arranging the meetings, says the motorcycle manufacturer has 276 dealerships in 17 countries in the Asia-Pacific region.
“Harley certainly have a view to expand their investor base in both the debt and equity sides of th…
Read the full article at: http://www.sbs.com.au/news/article/2017/03/20/harley-davidson-seeks-downunder-debt
