Imagine if a simple act could help make up to $35 million in medical debt disappear for military veterans and first responders.
How simple?
It’s as easy as heading to the Black Rifle Coffee Company’s website and making a purchase. Not a coffee drinker? Not a problem. There is another way. Check out the website of Born Primitive and buy some of its apparel or footwear.
Also Read: Our huge list of Veterans Day 2026 freebies, discounts, and deals
Through Veterans Day on Wednesday, November 11, 2026, Black Rifle and Born Primitive will donate 100% of online sales to Operation Debt of Gratitude. If the military-centric companies reach their goal of $35 million, that could relieve the qualifying medical debts that roughly 20,000 veterans and…