Nascar has agreed a multi-year partnership with credit counselling company National Debt Relief.
Contract:
- New York-based firm becomes the first debt relief partner of the stock car racing series
- The deal includes prominent signage at events, Nascar-themed advertising in race telecasts, and ‘investments’ on Nascar’s digital platforms and radio broadcaster Motor Racing Network
Context:
This partnership builds on the initial deal that National Debt Relief agreed with the Chicago Street Race last month. The move to increase its involvement with Nascar comes at a time when household debt is increasing in the US, with a rise of US$184 billion in Q1 of this year.
Comment:
“Over the course of our 76-year history, Nascar has taken great pride…
