Natural Light is making a new appeal to cheap beer fans by offering some student debt relief. The Anheuser-Busch InBev economy brand will run a Super Bowl spot in 10 local markets to plug a new program in which it’s giving away $1 million to help people pay off student loans.
Because this is marketing, there’s a catch, of course. To enter the contest, drinkers must post a video on social media describing their “inspiration for going to college” that includes a shot of a green pull-tab from cans of limited-edition Natty Light packs now hitting stores. There’s a special hashtag, too: #nattystories. For all that work, folks get the chance to be one of 25 winners chosen by the brand to get $40,000 each to help pay off debt.
Read the full article at: http://adage.com/article/cmo-strategy/natty-light-s-running-a-regional-super-bowl-ad/312062/