The Director-General of the World Trade Organisation (WTO), Ngozi Okonjo-Iweala, has recounted how a carefully executed public communication strategy played a decisive role in helping Nigeria secure its historic Paris Club debt relief during the administration of former President Olusegun Obasanjo.
Speaking on Thursday at the public presentation of “The Pain and the Promise,” a new book by communications expert and public affairs analyst, Paul Nwabuikwu, Okonjo-Iweala said the success of the country’s economic reform programme depended not only on sound policies but also on convincing Nigerians to embrace difficult but necessary reforms.
The former Minister of Finance recalled that she returned to Nigeria…