As Finland prepares to end its monopoly, a new study has warned the transition to a licensing model needs to be “carefully designed” to alleviate problem gambling concerns.
A study in Finland has found online gambling ads contribute to problem gambling and financial harm, especially among online offshore gamblers.
The study was conducted by Iina Savolainen, a senior research fellow; Tomi Roukka, a senior specialist at the Finnish Institute for Health and Welfare; and Tampere University social psychology professor Atte Oksanen.
The research, titled “The impact of gambling advertising online: a longitudinal study on exposure and harm”, surveyed 1,530 Finnish adults aged 18 to 75 between 2021 and 2024.
Around 75% of…