Betting companies are taking advantage of weak advertising and consumer protection laws to offer inducements that encourage riskier bets and are cynically targeting people with gambling problems through tailored, personalised marketing.
Inducements are insidiously packaged so a customer feels they are taking a ‘safer bet’, when research shows it actually leads to more intense betting and greater losses, according to a new Alliance for Gambling Reform policy paper released today.
Inducements are most commonly associated with sports betting and racing and take many forms including refund or stake-back offers, sign-up offers, providing a bonus or better odds, multi-bet offers, or winnings paid on losing bets.
