“SUN Pera-Aralan,” Sun Life Financial-Philippines Foundation Inc.’s (Sun Life Foundation) flagship financial literacy program — in collaboration with AHA! Behavioral Design — was recently recognized at the 2026 Marketing Excellence Awards with a Silver Award for Excellence in Financial Empowerment Marketing.
Launched in 2019, Sun Pera-Aralan aims to help lessen the debt crisis among public school teachers. The program uses insights from behavioral science, combining an innovative budgeting tool called Peso Sobre, cash flow management learning sessions, learning resources, and peer networks to help make better money management habits part of everyday practice.
