The major new campaign will be heard nationwide on radio, seen across outdoor advertising on bus shelters, and brought dramatically to life through a large-scale 3D special build, featuring a striking 3D phone displaying the average debt of people seeking help – a bold, unmissable symbol of a problem many still feel forced to hide.
The launch is backed by powerful new findings from a customer survey of 2,829 people, offering one of the clearest pictures yet of how debt impacts lives across Scotland – financially, emotionally and mentally.
The findings show that almost half of people waited a year or more before asking for help, largely due to stigma and self-blame. Six in ten (61 per cent) said they felt ashamed or…