As we approach the one-year mark of the January wildfires which burned through 50,000 acres, destroyed 16,000 structures and killed more than two dozen people, financial institutions continue rolling out relief programs and solutions.
Wescom Financial, a credit union based in Pasadena, recently partnered with ForgiveCo, a debt forgiveness public benefit corporation, with a pledge to erase $10 million worth of debt for those most impacted by the Eaton and Palisades fires.
Through its data-driven platform, ForgiveCo leveraged ZIP codes from the burn areas and conducted “a debt-level analysis,” said Ashley White, chief marketing officer at Wescom.
“We want to make sure those people who really need (the relief) are getting it, and…