With the 2026 World Cup kicking off, new research from Lowell shows that 43% of all gamblers increase their betting activity during major sporting events or tournaments. This rises to 50.6% among sports bettors specifically, with levels climbing to as high as two-thirds in certain cities.
Gambling can significantly impact personal finances, with many bettors dipping into essential funds to place wagers. As a result, they are often forced to find alternative ways to cover everyday expenses.
The survey found that 57% of those who bet have relied on at least one financial coping mechanism to support their lifestyle after gambling, rising sharply among younger adults, with 85% of 18-34-year-olds reporting they have done…