Does the UFC Have a Gambling Problem?
On Nov. 13, TKO heralded what it termed a “first-of-its-kind sports partnership” with Polymarket, the controversial crypto-powered platform that treats news events as tradable assets. This deal promises to place betting center stage — in the words of CEO Ari Emanuel, “transforming passive viewership into active participation” — by integrating a real-time “prediction scoreboard” into…

