Romanian-founded inventory liquidation platform Unfrosen scales operations in 13 European markets
European retail is facing mounting pressure from slowing sales and rising excess inventory, a trend that is reshaping how fashion brands manage surplus stock, according to data and market signals cited by Unfrosen, a Romanian-founded B2B platform specialising in cross-border inventory liquidation. In 2025, Unfrosen expanded operations to 13 European markets and reported sales of…

