Backcountry Ski Brand G3 Facing Potential Bankruptcy

G3 has been around for almost 20 years and is facing potential bankruptcy. Credit: sportguide.ch Genuine Guide Gear, also known as G3, is a well-respected player in the outdoor sports industry. It is particularly known for its high-quality backcountry skiing and snowboarding equipment. Founded in 1995 and based in Vancouver, British Columbia, G3 has built…

Lathams of Broughton boss says ‘double whammy’ of HMRC backing out of deal and rising butter and wheat prices crippled business

He said: “We worked so hard to stay afloat during Covid, changing to doing takeaway afternoon teas, getting meals and supplies to frontline workers. It was a huge effort. We were doing thousands of meals-a-day to support people during the pandemic. “And now, for the government to just turn round and leave us effectively high…