From a celebrity success to another fad diet: How did Weight Watchers fall into bankruptcy?
It was an emphatic and often-memed commercial. Queen of the daytime talk show, Oprah Winfrey can’t hide her excitement. “I love bread!” she says, hands gesticulating in the air. “I lost 26 pounds and I have eaten bread every single day.“ She was, of course, advertising weight loss program Weight Watchers, now known as WW.…









