The Elf on the Shelf empire was built on debt — here’s how their strategy can help you chase your own big idea
Elf on the Shelf The Elf on the Shelf may be a popular sight around the Christmas season — but it wasn’t an easy path getting there. This peculiar looking doll, which celebrates its 20th anniversary this year, is actually based on a book, wherein the elf “watches” kids for good behaviour leading up to…

